Margaret O'Connor is the founder of Notions.

Notions was founded in Ireland 2018.

A sense of drama pervades Margaret O’Connor’s work. She produces eclectic couture designs and commercial millinery collections from her studio base in Co. Clare.

She trained with distinguished milliners like Philip Treacy, Noel Stewart, Yvette Jeffs, Kirsten Scott and Sarah Cant.

 She has won several awards including the Global Original Fashion Design Award at Guangzhou International Fashion Week (2017) and Milliner of the Year at the Irish Fashion Innovation Awards (2014). Her hates have been worn by a host of celebrities including Lady Gaga.

Notions  will be launching its first Menswear, Womenswear and accessories collections in 2018.

Margaret has came from an Art and textiles back ground. Margaret was trained by some of the ‘leading lights of the Millinery industry’ 

While filled with the landscape of her hometown of Boston, Tubber in County Clare, O’Connor interprets Irish tradition and historicism through her own personal awakening.


Her creations have attracted the attention and been worn by a broad range of celebrities, ranging from Lady Gaga to Finbar Furey.

Notions by Margaret  O'Connor is a reminder to never shy away from challenging ideas and  thinking outside the box. Margaret encourages people with "NOTIONS"  to dance around these boxes.